Branding Design
The Blind Barber


This project involved refreshing the branding for New York’s Original Shop, a barbershop that doubles as a hidden speakeasy-style cocktail lounge. The goal was to create a bold, memorable logo that promoted both aspects of the business while meeting client guidelines.
I developed a strong, distinctive logo by shortening the brand name for better recall and designing custom typography. The abstract squiggles in the logo symbolize both a fresh haircut and the light, tipsy feeling from the lounge, subtly blending the dual identities into one cohesive mark.